Media Bias on Social Behaviour

The impact of advertising on people´s decisions

By Nicolás Calderón

Have you ever considered what plays and important role on most of consumers´decisions? Why does advertising have a great influence when making a choice? These two basic questions about the standing of either written, televised or broadcasted media may have on social behaviour take us to analyze how society cam be manipulated through prediposition of facts. Customers may be deeply influenced by "media bias". Misleading information through news is an easy way to influence people. Such is the case of Canal 13 when last week alerted people to against Iphone 5.
 The piece of news was broadcasted as informative; however, no trace of information was released regarding a competitor´s sponsorship for the mentioned station.

Canal 13 took advantage of two giants smatphones companies to bias customers. In fact the station reported that Apple factories in China kept "sweat shops" exploiting children, who were paid less than one dollar a day, to assemble Iphone 5s, and that those devices pollute the environment.

This reporter investigation learned that Apple factories in China comply with all strict international labour standards. In addition, Canal 13 and Samsung are the official network and sponsor, respectively of the Chilean National Football team during Wold Cup. Samsung Galaxy is in direct competition with Apple Iphone 5. The station and the factory would increase not only rating but also profits. People are likely to watch shocking news, and a factory full a working children is surely one.

As it turned out wrong, the mentioned station clearly manipulated and biased a piece of information damaging not only the interests of two giants of the smartphone industry; more important is to highlight how relevant pieces of news were intentionally broadcasted to mislead and prejudice customers. Would you buy an Iphone 5 knowing that it was manufactured by small children? And those same ones are polluting our environment; Would you think it twice and compare with other alternatives?

McDonald`s Report

                                                      Mc Donald´s under alert
                                                                                                               By Nicolás Calderón

How the story began

 Mc Donald´s, the biggest fast food chain in the world, has come in for huge criticism over the last 20 years. The problem arouse because of many reasons. The most shocking one was that the company has negatively impacted diets and health of common people worldwide. The Company has been also accused by the harm and impact its business has had on the environment. These reasons have been sufficiently enough to receive negative comments a bad press.

 Mc Donald´s Restaurant Limited sued Helen and Dave Morris for libel after they published a series of leaflets denouncing the company for many reasons. Although not all accusations could be proved, the justice decided that some charges were possible to be proved: in fact, Mc Donald´s exploited children, falsely advertised their food as nutritious, indirectly sponsored cruelty to animals and, it was a tremendous blow to the Company´s image and reputation.

In order to improve their global image, the company introduced initiatives to clean its image running an aggressive marketing campaign at the same time to portray itself as an ethical employer which is both, farmer and eco friendly, The company has become more transparent by creating websites inviting customers to voice concerns and publishing accounts of critics´visits to its production sites.

Mc Donald´s UK has maintained that none of its meats have been genetically modified (GM). Farmers working for the company have confirmed to The Ecologist and Esca that they have a decent relationship with the institution.

Even though Mc Donald´s has been accused, prosecuted and criticized fot a number of charges, it has continued being one of the most famous fast food chains in the world earning lots of money and making billion dollars profits worldwide.

                                                                                                                Manchester, March 17th, 1843

Dear Diary:
Last night, I think someone was in my room, I suspect it was my neighbor. Always he doesn´t like my srange eye, I am scared for that, but I don´t think it´s that serious to call the police.

                                                                                                                Manchester, March 19th, 1843

Dear Diary:
It is 3 am, I am scared, very scared because I feel someone in my room, but I don´t see anything. I wake up at 2 am for a strange sound behind my bed, I don´t see anything, but I am sure my neighbor was there. when I listed the sound I wake up inmediatly. My neighbor is a strange person, always he hated my eye, for that I am scared, because I suspect he want do something in my eyes, or worse, do something to me.
I have spent 2 hours and I am still awake by the sound, that can´t do, I am very desperate and scared. I think tomorrow I will call the police to have an investigation to my neighbor, I hope it isn´t serious.

I am not really surethat my neighbor is here, but tomorrow will iniciate an investigation to that man. Now, I try to sleep something, I hope notting happens.

Letter of Complaint

Dear Director: 

I writing for a problem that my sister have, since watch the cartoons that local TV station transmite on the afternoon. Went my sister watched for first time this cartoons, she start to changes her attitude and she´s more aggressive with her friends and family

On the school, the teachers called to my mom, because the changes also affect in the class and breaks. In fact, the friends of my sister doesn´t play with my sister. The psychologist of school, recomended medicate my sister, but she have only 7 years old, and I think that is too young for used this type of "solutions".

I recommed to your TV station, tune the cartoons in another hour, because I watch it and in my opinion this program is not appropiate to children under-8. For prevent more problems with children, change the hour transmition of the cartoons. On the contrary we way be forced to take legal action.

I hope you indertand my point and I wait for your answer

Nicolas Calderon

Oral Activity

"The sale and rental of computer and video games to minors must be regulated in our country"

Internet supportive 1(http://www.out-law.com/page-5810) In US, the link between videogames and violence represent a real problen in the society. For that, exist a law for solving that problem.

Internet supportive 2 (http://beta.congress.gov/bill/113th/house-bill/287) This law reflect the disgust from the government about the violence on the videogames problems, because cause violence on the population.

In my opinion, the sale and rental of computer and videogames shoul be more regulated, because the mental harm that cause this "entertainment" is huge. But the consequences to this problem also, includes the parents of the children, because if parents does not control the times that the children plays or they do not care, the problem never be solved.

The points that be mentioned in the presentation:

1. The regulation from the commercialization to violent videogames

2. The laws to solved this problem                                      

        3. The parental control for prevent the psychological problems to the children

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                                                     Tattoos in Chile

 Tattoos in Chile represent in many cases an important sistuation for the tattoed, but the chileans have a bad reaction when look one. in my opinion, the decision for have or not a tattoos is a personal decision, and the opinion that people don´t have affect.

Exist many reason for tattooing for example religion, ethnic tradition, fashion, etc. In cases that religion is the reason. I think the reactionfrom Chileans are innapropied and disrespect from the person. However when the person tatoed for rebeld reason for example the devil or the dead, and destroyed his body eith a lot of piercing or other things i believe this is a disrespect from the life, because is "pathetic" changed your body for a rebeld reason or for represent. "I am a bad boy". Because probably when you grwn up, you regret.
The ethnics like Polynesian or Maori have a tradition that involved tattoos from represent the tribu that belongs or the social classes.

In conclusion, i agree with tattoos when involved religion, ethnic tradition or for represent an important situation, but i disagree with tattoos who represent the "bad people" and rebelds, because i believe stupid and pathetic.