The impact of advertising on people´s decisions
By Nicolás Calderón
Have you ever considered what plays and important role on most of consumers´decisions? Why does advertising have a great influence when making a choice? These two basic questions about the standing of either written, televised or broadcasted media may have on social behaviour take us to analyze how society cam be manipulated through prediposition of facts. Customers may be deeply influenced by "media bias". Misleading information through news is an easy way to influence people. Such is the case of Canal 13 when last week alerted people to against Iphone 5.
The piece of news was broadcasted as informative; however, no trace of information was released regarding a competitor´s sponsorship for the mentioned station.
Canal 13 took advantage of two giants smatphones companies to bias customers. In fact the station reported that Apple factories in China kept "sweat shops" exploiting children, who were paid less than one dollar a day, to assemble Iphone 5s, and that those devices pollute the environment.
This reporter investigation learned that Apple factories in China comply with all strict international labour standards. In addition, Canal 13 and Samsung are the official network and sponsor, respectively of the Chilean National Football team during Wold Cup. Samsung Galaxy is in direct competition with Apple Iphone 5. The station and the factory would increase not only rating but also profits. People are likely to watch shocking news, and a factory full a working children is surely one.
As it turned out wrong, the mentioned station clearly manipulated and biased a piece of information damaging not only the interests of two giants of the smartphone industry; more important is to highlight how relevant pieces of news were intentionally broadcasted to mislead and prejudice customers. Would you buy an Iphone 5 knowing that it was manufactured by small children? And those same ones are polluting our environment; Would you think it twice and compare with other alternatives?
lunes, 30 de junio de 2014
McDonald`s Report
Mc Donald´s under alert
By Nicolás Calderón
How the story began
Mc Donald´s, the biggest fast food chain in the world, has come in for huge criticism over the last 20 years. The problem arouse because of many reasons. The most shocking one was that the company has negatively impacted diets and health of common people worldwide. The Company has been also accused by the harm and impact its business has had on the environment. These reasons have been sufficiently enough to receive negative comments a bad press.
Mc Donald´s Restaurant Limited sued Helen and Dave Morris for libel after they published a series of leaflets denouncing the company for many reasons. Although not all accusations could be proved, the justice decided that some charges were possible to be proved: in fact, Mc Donald´s exploited children, falsely advertised their food as nutritious, indirectly sponsored cruelty to animals and, it was a tremendous blow to the Company´s image and reputation.
In order to improve their global image, the company introduced initiatives to clean its image running an aggressive marketing campaign at the same time to portray itself as an ethical employer which is both, farmer and eco friendly, The company has become more transparent by creating websites inviting customers to voice concerns and publishing accounts of critics´visits to its production sites.
Mc Donald´s UK has maintained that none of its meats have been genetically modified (GM). Farmers working for the company have confirmed to The Ecologist and Esca that they have a decent relationship with the institution.
Even though Mc Donald´s has been accused, prosecuted and criticized fot a number of charges, it has continued being one of the most famous fast food chains in the world earning lots of money and making billion dollars profits worldwide.
By Nicolás Calderón
How the story began
Mc Donald´s, the biggest fast food chain in the world, has come in for huge criticism over the last 20 years. The problem arouse because of many reasons. The most shocking one was that the company has negatively impacted diets and health of common people worldwide. The Company has been also accused by the harm and impact its business has had on the environment. These reasons have been sufficiently enough to receive negative comments a bad press.
Mc Donald´s Restaurant Limited sued Helen and Dave Morris for libel after they published a series of leaflets denouncing the company for many reasons. Although not all accusations could be proved, the justice decided that some charges were possible to be proved: in fact, Mc Donald´s exploited children, falsely advertised their food as nutritious, indirectly sponsored cruelty to animals and, it was a tremendous blow to the Company´s image and reputation.
In order to improve their global image, the company introduced initiatives to clean its image running an aggressive marketing campaign at the same time to portray itself as an ethical employer which is both, farmer and eco friendly, The company has become more transparent by creating websites inviting customers to voice concerns and publishing accounts of critics´visits to its production sites.
Mc Donald´s UK has maintained that none of its meats have been genetically modified (GM). Farmers working for the company have confirmed to The Ecologist and Esca that they have a decent relationship with the institution.
Even though Mc Donald´s has been accused, prosecuted and criticized fot a number of charges, it has continued being one of the most famous fast food chains in the world earning lots of money and making billion dollars profits worldwide.
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