Mc Donald´s under alert
By Nicolás Calderón
How the story began
Mc Donald´s, the biggest fast food chain in the world, has come in for huge criticism over the last 20 years. The problem arouse because of many reasons. The most shocking one was that the company has negatively impacted diets and health of common people worldwide. The Company has been also accused by the harm and impact its business has had on the environment. These reasons have been sufficiently enough to receive negative comments a bad press.
Mc Donald´s Restaurant Limited sued Helen and Dave Morris for libel after they published a series of leaflets denouncing the company for many reasons. Although not all accusations could be proved, the justice decided that some charges were possible to be proved: in fact, Mc Donald´s exploited children, falsely advertised their food as nutritious, indirectly sponsored cruelty to animals and, it was a tremendous blow to the Company´s image and reputation.
In order to improve their global image, the company introduced initiatives to clean its image running an aggressive marketing campaign at the same time to portray itself as an ethical employer which is both, farmer and eco friendly, The company has become more transparent by creating websites inviting customers to voice concerns and publishing accounts of critics´visits to its production sites.
Mc Donald´s UK has maintained that none of its meats have been genetically modified (GM). Farmers working for the company have confirmed to The Ecologist and Esca that they have a decent relationship with the institution.
Even though Mc Donald´s has been accused, prosecuted and criticized fot a number of charges, it has continued being one of the most famous fast food chains in the world earning lots of money and making billion dollars profits worldwide.
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